Location of items?
All products were placed in center
Organic products were placed at the end of the aisle
All in separate asiles( large variety and customer base)
There were three main aisles
Pasta was shelved with pasta, italian, tomato paste, pasta sauce, mexican, hispanic, asian, kosher, rice
Cereal was shelved with hot cereal, pancake mix, diet needs, coffee, tea, drink mix and granola (breakfast aisle)
Organic was shelved with gluten free products and cookies and candy with pasta as well as energy bars, peanut butter and condiments and rice, soup, and cereal
All bright and geared towards children
Lots had spoons and branding logos
font was more playful
3d type of font
Colors blue, yellow, red (hannafords), green
All had image of the type of pasta and the window to show the product
Mostly in bags
Sold colors like orange and yellow on labels
Some specialty styles had brown, green, purple
Solid, lighter colors mostly cream and white
All had picture of oatmeal
Healthy versions had more white and green colors
Nicest packaging, more diverse did a better job of differentiating itself from others.
Color schemes for the product often had a pop of color
Lots of various colors
Seems to be few rules or standards
Often had products with patterns or labels that lined up form box to box.
Name brands used Blue, Yellow, Red
Mostly had pictures of bars
Simple font and minimal colors
Mostly had pictures of oatmeal/spoon
More brown and orange than other categories.
Sans serif font
Round and curly
Not much innovation in the pasta and noodle category, but some pasta did have an oval window and a unique look.
New and Innovating Packaging
Often very minimalistic, light packaging and often included greenery implying that it is a healthy choice.
Cream of wheat/rice
Some have moved to plastic enclosures
Specialty Printing Methods
window for pasta