Group Research at Hannafords

Location of items?

• All products were placed in center

• Organic products were placed at the end of the aisle

• All in separate asiles( large variety and customer base)

There were three main aisles

• Pasta was shelved with pasta, italian, tomato paste, pasta sauce, mexican, hispanic, asian, kosher, rice

• Cereal was shelved with hot cereal, pancake mix, diet needs, coffee, tea, drink mix and granola (breakfast aisle)

• Organic was shelved with gluten free products and cookies and candy with pasta as well as energy bars, peanut butter and condiments and rice, soup, and cereal

Packaging overall

Cereal

• All bright and geared towards children

• Lots had spoons and branding logos

• font was more playful

• 3d type of font

Pasta

• Colors blue, yellow, red (hannafords), green

• All had image of the type of pasta and the window to show the product

Rice

• Mostly in bags

• Sold colors like orange and yellow on labels

• Some specialty styles had brown, green, purple

Oatmeal

• Solid, lighter colors mostly cream and white

• All had picture of oatmeal

Packaging details

General

• Healthy versions had more white and green colors

• Nicest packaging, more diverse did a better job of differentiating itself from others.

• Color schemes for the product often had a pop of color

Cereal

• Bright colors

• Lots of various colors

• Seems to be few rules or standards

• Often had products with patterns or labels that lined up form box to box.

Pasta

• Name brands used Blue, Yellow, Red

Nutrition bars

• Bright colors

• Mostly had pictures of bars

• Simple designs

Oatmeal

• Pastel colors

• Simple font and minimal colors

• Mostly had pictures of oatmeal/spoon

Rice

• solid colors

• More brown and orange than other categories.

Typography

Cereal

• Playful font

• Sans serif

Rice, oatmeal

• Serif font

• Basic

Pasta

• Sans serif font

• Round and curly

Innovative Container

• Not much innovation in the pasta and noodle category, but some pasta did have an oval window and a unique look.

New and Innovating Packaging

• Often very minimalistic, light packaging and often included greenery implying that it is a healthy choice.

Older Era

• Cream of wheat/rice

Packaging Materials

• cardboard

• Some have moved to plastic enclosures

• Specialty Printing Methods

• window for pasta